IDN World.3

"Feed your imagination: Sweetarts"

So candy fuels a kids imaginations now eh? I could have sworn it was a kids creativeness that fuelled imaginations. oh well I still like this advertisement, its use of bright colors help to draw a kids eyesight to the product, making them believe that a sweet is able to create different possiblities from two or more "sweetards." It uses a combination of animations, bright colors and sounds, I'm guessing to draw a kids attention, cus we all know, kids are easily distracted from other minor tasks which aren't food, games, or anything related to either of those" the flashing neon colors serves as a beacon to their sensitive eyes. There is no genre for this. This short clip is designed as an ad for children.. great, another product to make the already hyper children even mroe hyper.